SOH X ZOE – 4 WEEKS FITNESS CHALLENGE
40 Days of clean eating
40 Days of exercising
40 Days to change your life
Starts 3rd November, 2025
Starts 18th August, 2025
The SOHFIT 40 Day Challenge is a 6-week fitness program designed for anyone looking to get fitter, faster, and stronger – no matter where you are in the world. And yes, weight loss is just a by-product.
Now in our 7th year, with 25,000+ lives transformed across 32 countries, this Challenge brings together Structured Workouts on an APP, Optional Clean Eating, Expert Coaching, and a powerful WhatsApp Community that holds you Accountable every step of the way. There has to be a method to the madness – and this is it.
Whether you’re a mom reclaiming your fitness, a busy professional needing structure, someone who’s been stuck in a rut, wants to get back on track, or is just starting out and needs a push – or even if you simply want to feel good in your body again — this is for YOU.
The format is simple. We put you in a WhatsApp group with Sohrab and his team of expert Coaches, where you’ll receive daily workouts, guidance, and accountability for 40 days. You’ll also get access to the SOHFIT App, weekly leaderboards, constant motivation, and a community that’s walking this path with you.
Zoom sessions are conducted daily to help you stay consistent and connected—7 AM and 7 PM IST for Beginner level, and 8:05 AM and 7 PM IST for Intermediate/Advanced level. Recordings of the morning sessions will also be shared, so you never miss a beat even if you can’t make it live.
EARLY BIRD OFER!! Register by August 8, 2025 and get an EXCLUSIVE 10% OFF your spot in the Challenge.
This time there are 3 ways to do this:
– Track & Train (With Nutrition Accountability) – INR 15,000/-
The original and most popular format of the SOHFIT 40 Day Challenge. You’ll be placed in a dedicated WhatsApp group where we’ll guide you through daily workouts, nutrition, and provide hands-on accountability. Expect regular check-ins, progress tracking, motivation, and expert support — every step of the way. Ideal for anyone who wants the full experience and is ready to commit to real change and likes WhatsApp Chatter! REGISTER HERE
– Track & Train (Without Nutrition Accountability) – INR 13,000/-
Perfect if you’re sorted with your food or just want to focus on movement. You’ll still be part of the WhatsApp group, receive daily workouts, join the leaderboards, ask questions, and stay inspired by the community. You won’t be held accountable for nutrition — but you’ll still get all the guidance you need on the training front. REGISTER HERE
– In-Person at SOHFIT HQ (Bandra Studio, Mumbai).
Join us on-ground at SOHFIT HQ. You’ll attend daily sessions in person at our Bandra studio, be part of the WhatsApp community, have access to the SOHFIT App, and receive recordings on days you can’t make it to the SOHFIT HQ. We are also offering a Combo Package that gives you the flexibility to mix in-studio training with digital access. Please CLICK HERE for more details.
We’re excited to introduce a brand-new training experience with Sohrab and Zoe — two Powerhouse Coaches. Over four weeks, you’ll train with structure, intent, and expert guidance.
What You Get:
Please note Registrations are now Closed. Please enter your details below, and we will notify you as soon as registrations reopen.
Early Bird Offer! Register by August 8, 2025 and get an EXCLUSIVE 10% OFF your spot in the Challenge.
REGISTRATION DETAILS
NOTIFY ME
4 Weeks Fitness Challenge – INR 20,000/- (All Inclusive)
Two Coaches. One Goal.
LIVE sessions, progress check-ins, and direct access to Sohrab and Zoe — the structure, support, and energy you need to stay on track.
2. Track & Train (Without Nutrition Accountability) – INR 13,000
Focused on fitness only.
You’ll get workouts, group access, support, and leaderboards — just without the nutrition check-ins.
3. In-Person at SOHFIT HQ – Bandra Studio, Mumbai
Train live at our Bandra studio.
Includes WhatsApp group, SOHFIT App access, and recordings if you miss a session.
Combo Package available for those needing flexibility between in-person and online.
₹15,000 (Track & Train With Nutrition
Accountability)
BUILDPROGRAM
₹13,000
(Train & Train Without Nutrition
Accountability) Workout at the SOHFIT HQ, Bandra, Mumbai
Meet Your Coaches: Sohrab & Zoe
This Program is for anyone looking to raise their game — whether you’ve been training for years or are ready to recommit to yourself. Designed by Sohrab and Zoe, it’s built to challenge your limits, refine your movement, and bring structure to your training.
We know results matter — getting stronger, moving better, feeling good. But this Challenge is about more than that. It’s about building consistency, learning how to train smarter, and creating habits that last.
With Sohrab and Zoe guiding you every step of the way, the goal is simple — to help you feel stronger, more confident, and more connected to your fitness.
We do not believe in a one-size-fits-all approach to nutrition, so we do not provide meal plans as part of the Challenge because it is a group program and everyone has different needs.
Our nutrition approach is grounded in five key pillars that support performance, recovery, and long-term health:
Focusing on just one or two pillars of health is like building on an incomplete foundation. Progress may happen, but it won’t last. That’s why we take a full-spectrum approach to nutrition and health, using these key areas to help you fuel, support, and repair your body for sustainable results.
Tip: You need a range of weights (dumbbells and kettlebells) for this program for your upper and lower body movements so that you can be properly challenged. If you are an absolute beginner, we recommend keeping weights ranging from at least 1.5/2.5 kg pairs upto 7.5 kg or more. For people with access to a gym, you will be well covered. We highly recommend that people who have been training consistently for 2 years or more have wide variety of weights to challenge themselves.
This Challenge will be about helping you kick-start a healthier, more sustainable lifestyle. By the end of the 4 weeks, our goal is for you to feel confident in the habits you’ve built — and ready to carry them forward long after the Challenge ends.
Many participants choose to continue their journey with us through additional programs or SOHFIT’s Online Coaching, and we’ll guide you through your next steps to help you stay consistent and keep progressing.
Over the past 7 years, the response to the Challenge has been pretty overwhelming and amazing – we started out hoping to touch a few lives, but never expected to reach over thousands in such a meaningful way and so quickly. People seem to love the format – we keep it simple and the aim is to develop good habits that can be sustained in the long-term.
Yes, please email hq@sohfit.com OR CLICK HERE for all details. Spots are limited.
Everyone!
Yes, it’s suitable for all levels of fitness and wherever you are in the world. Designed by Sohrab and his team of expert coaches at SOHFIT. This program will challenge you, level up your fitness and make you stronger if you have been training for a while. But, if you’re new to fitness or a beginner, the workouts will help you get started and learn movement.
We do not believe in a one-size-fits-all approach to nutrition, so we do not provide meal plans as part of the Challenge because it is a group program and everyone has different needs.
Our nutrition approach is grounded in five key pillars that support performance, recovery, and long-term health:
Focusing on just one or two pillars of health is like building on an incomplete foundation. Progress may happen, but it won’t last. That’s why we take a full-spectrum approach to nutrition and health, using these key areas to help you fuel, support, and repair your body for sustainable results.
Tip: You need a range of weights (dumbbells and kettlebells) for this program for your upper and lower body movements so that you can be properly challenged. If you are an absolute beginner, we recommend keeping weights ranging from at least 1.5/2.5 kg pairs upto 7.5 kg or more. For people with access to a gym, you will be well covered. We highly recommend that people who have been training consistently for 2 years or more have wide variety of weights to challenge themselves.
Improved fitness from where you started, form better habits and changes to lifestyle and mindset, if you commit to these 40 days to start with!
Yes, please email hq@sohfit.com OR CLICK HERE for all details. Spots are limited.
Join alia and others in their favourite fitness challenge
FAQ’S
FAQ’S
Weight selection is extremely subjective but crucial at the same time.
One person’s ‘heavy’ may be another person’s ‘light’. You need to pick a weight that is comfortable for you so you don’t mess up your form but is also challenging at the same time. It’s always good to do a couple of test reps and keep all your weights ready before you commence your workout.
As a rough guide, if you are an absolute beginner, we recommend keeping weights ranging from at least 1.5/2.5 kg pairs upto 7.5 kg or more. For people with access to a gym, you will be well covered. We highly recommend that people who have been training consistently for 2 years or more have wide variety of weights to challenge themselves.
Our coaches will be with you every step of the way — guiding your form, helping you move better, and ensuring you train safely and effectively.
We encourage you to join the LIVE Zoom sessions with Sohrab and Zoe whenever possible, as that’s where you’ll get real-time feedback and corrections. You can also share short workout clips for additional form feedback from the coaching team. Joining the LIVE sessions regularly will make a big difference in how you progress through the Challenge.
The workouts should not take more than 60 minutes including your mobility and warm up
PCOD/PCOS is something that is, of course, best managed in consultation with your doctor. However, general medical advice for those experiencing PCOD/PCOS is that eating healthily and ensuring an active lifestyle are crucial factors in combatting the condition. So in that sense, the Challenge is very suitable for women with PCOD/PCOS, without requiring any specific modifications. We have had dozens of women with PCOD/PCOS participate. We also do not prescribe a specific diet, so you are free to work within our Nutritional Guidelines to eat in a way that best suits you.
It depends on the nature of the injury or medical condition. We recommend you first speak to your physio or doctor and ask them whether a high-intensity program would be suitable for you. With their advice in hand, if you’re still not sure please contact us at challenge@sohfit.com
Yes, we will have an orthopedic physiotherapist on board to assist you in case of any injuries, discomfort, or pain.
Please speak to your doctor and obtain written permission from them to participate in a high-impact program. If you require an exercise program to be tailored to you, then the Challenge may not be the best option (for this, we have the Personalised Fitness Plans, under which we have a specialized Prenatal program that we would strongly suggest pregnant women opt for). In terms of nutrition, we don’t enforce any specific diet plan, so it will be possible for you to eat as per your doctor’s guidelines and not worry about calorie restrictions or the like. The Challenge is all about eating wholesome, nutritious food in quantities that are suitable for you and your stage of life. If your doctor has asked you to eat anything specific that falls outside the our mentioned guidelines, we are happy to make an exception for you. If you would like to discuss further after speaking to your doctor, please contact us at challenge@sohfit.com
To get better than you were, form better habits and change your mindset, that you can do it! The whole idea of the Challenge is that you would be able to sustain this lifestyle long after the 40 days are done, so we will prepare you for that in due course.
Given the nature of the program, we would like you to just focus on the workouts given. If you give each workout your best effort, you will not need to do anything over and above the workouts.
We will have running on the Challenge but we will give you alternatives in terms of cycling, swimming, elliptical or even walking for that matter. So you can build up at your speed or choose an option that works best for you.
If you can’t workout due to a flight, that’s ok, but we will encourage you to stick to the Challenge as best you can for all the 4 Weeks. You will have 1 Week of access to all your Workouts on the SOHFIT App after the Challenge ends. This allows you to catch up on any sessions you may have missed
We regularly have people from all over the world on our Challenges, from New Zealand to the West Coast! Your workouts will be uploaded to the SOHFIT App a week in advance, so you can plan ahead and train at your convenience. Where possible, we also try to group you with people in similar timezones.
The focus of this Challenge is to help you move better, get stronger, and build consistency. We believe that progress is about how you feel and perform — not just a number on the scale. When you train with intent and fuel your body well, changes in strength, energy, and even inches will follow naturally.
We would prefer you don’t because calorie counting can lead to an unhealthy relationship with food that doesn’t necessarily consider other important aspects of nutrition. It’s a tool that can have its place but the balance is complex and best left to the experts. We suggest you focus on choosing nutritious foods as per the principles outlined, and develop and maintain a healthy relationship with food.
Absolutely. We allow all beans/lentils and vegetables (except potato), all millets (nachni, ragi, bajra etc), as well as jowar, oats and quinoa. A little ghee is also fine, as is curd and paneer.
A lot of people have lifestyles that necessitate eating out, so the Challenge is designed in a way that makes this possible. The trick to eating out is simply to know what to avoid, and then to ensure that you’re getting the best possible nutrition under the circumstances. This is also the sort of thing that our coaches will be able to help you with in much greater detail on the WhatsApp groups.
Yes, you can. Whether you are a beginner or a seasoned fitness enthusiast, this Challenge is structured for all levels of fitness.
Yes, we do. Deferral is only allowed in cases of illness or physical injury. To request a deferral, please email challenge@sohfit.com, and it will be reviewed based on management’s decision. You can utilize the deferral amount from the Challenge within 3 months.
HOW CAN WE HELP YOU?
For all enquiries, please use the details below or simply fill in the contact form and we’ll get back to you within 48 hours.
Email: info@sohfit.com
