SOHFIT HQ THE SOHFIT BURN PROGRAM THE SOHFIT STRENGTH PROGRAM SOHFIT HQ THE SOHFIT BURN PROGRAM THE SOHFIT STRENGTH PROGRAM
SOHFIT HQ THE SOHFIT BURN PROGRAM THE SOHFIT STRENGTH PROGRAM SOHFIT HQ THE SOHFIT BURN PROGRAM THE SOHFIT STRENGTH PROGRAM
#THE   BUILDPROGRAM

THE SOHFIT 40 DAY CHALLENGE

35+ COUNTRIES, 25000+ PARTICIPANTS
HAVE PARTICIPATED IN THIS CHALLENGE

35+ COUNTRIES, 25000+ 
PARTICIPANTS
HAVE PARTICIPATED IN THIS CHALLENGE

THE SOHFIT 40 DAY CHALLENGE

THE SOHFIT 40 DAY CHALLENGE PROGRAM

40 Days of clean eating
40 Days of exercising
40 Days to change your life

Starts 18th August, 2025

The SOHFIT 40 Day Challenge is a 6-week fitness program designed for anyone looking to get fitter, faster, and stronger – no matter where you are in the world. And yes, weight loss is just a by-product.

Now in our 7th year, with 25,000+ lives transformed across 32 countries, this Challenge brings together Structured Workouts on an APP, Optional Clean Eating, Expert Coaching, and a powerful WhatsApp Community that holds you Accountable every step of the way. There has to be a method to the madness – and this is it.

Whether you’re a mom reclaiming your fitness, a busy professional needing structure, someone who’s been stuck in a rut, wants to get back on track, or is just starting out and needs a push – or even if you simply want to feel good in your body again — this is for YOU.

The format is simple. We put you in a WhatsApp group with Sohrab and his team of expert Coaches, where you’ll receive daily workouts, guidance, and accountability for 40 days. You’ll also get access to the SOHFIT App, weekly leaderboards, constant motivation, and a community that’s walking this path with you.

Zoom sessions are conducted daily to help you stay consistent and connected—7 AM and 7 PM IST for Beginner level, and 8:05 AM and 7 PM IST for Intermediate/Advanced level. Recordings of the morning sessions will also be shared, so you never miss a beat even if you can’t make it live.

EARLY BIRD OFER!! Register by August 8, 2025 and get an EXCLUSIVE 10% OFF your spot in the Challenge.

This time there are 3 ways to do this:

– Track & Train (With Nutrition Accountability) – INR 15,000/-
The original and most popular format of the SOHFIT 40 Day Challenge. You’ll be placed in a dedicated WhatsApp group where we’ll guide you through daily workouts, nutrition, and provide hands-on accountability. Expect regular check-ins, progress tracking, motivation, and expert support — every step of the way. Ideal for anyone who wants the full experience and is ready to commit to real change and likes WhatsApp Chatter! REGISTER HERE

– Track & Train (Without Nutrition Accountability) – INR 13,000/-
Perfect if you’re sorted with your food or just want to focus on movement. You’ll still be part of the WhatsApp group, receive daily workouts, join the leaderboards, ask questions, and stay inspired by the community. You won’t be held accountable for nutrition — but you’ll still get all the guidance you need on the training front. REGISTER HERE

– In-Person at SOHFIT HQ (Bandra Studio, Mumbai).
Join us on-ground at SOHFIT HQ. You’ll attend daily sessions in person at our Bandra studio, be part of the WhatsApp community, have access to the SOHFIT App, and receive recordings on days you can’t make it to the SOHFIT HQ. We are also offering a Combo Package that gives you the flexibility to mix in-studio training with digital access. Please CLICK HERE for more details.

₹15000 With Nutrition (inclusive of GST)

₹11,000 + GST without Nutrition

Workout in person

REGISTRATION DETAILS

To know more or to register for the challenge

₹15,000
(Track & Train With Nutrition
Accountability)
₹13,000
(Train & Train Without Nutrition
Accountability)
Workout at the SOHFIT HQ, Bandra, Mumbai

Everyone!
Yes, it’s suitable for all levels of fitness and wherever you are in the world. Designed by Sohrab and his team of expert coaches at SOHFIT.  This program will challenge you, level up your fitness and make you stronger if you have been training for a while. But, if you’re new to fitness or a beginner, the workouts will help you get started and learn movement.

  • It’s all online
    You just need your phone and WhatsApp to stay connected.
    Want to do it in person? Email us at hq@sohfit.com.
  • Training that fits you
    Whether you’re starting out or already active, the workouts are designed to meet you where you are.
    They’re uploaded weekly on the SOHFIT App, each with demo videos for guidance.
    Join our live Zoom sessions or use the recordings if that’s easier.
    No gym? No problem — just have some basics at home like dumbbells, kettlebells, a rope, and a sturdy chair or bench.
  • Clean, no-fuss eating
    For 40 days, we focus on wholesome food and cutting back on sugar — not a crash diet, but something sustainable.
    You’ll get clear nutrition guidelines, recipes, and support to build better habits long-term.
  • Accountability that works
    You’ll be part of a WhatsApp group led by SOHFIT coaches who track your progress and give regular feedback.
    At the end, you’ll get a personalised summary with suggestions to help you keep going strong.

We get that weight loss matters — especially in the world we live in today.
But for us, the Challenge is really about creating a positive shift in how people live.

We guide every person through the process, with the hope that by the end of 40 days, you feel better about your relationship with food, movement, and yourself.

At its core, every SOHFIT Challenge is a starting point — a way to build a healthier lifestyle.
Our goal is to give you the tools to create long-term change and support you in becoming the best version of yourself.

We do not believe in a one-size-fits-all approach to nutrition, so we do not provide meal plans as part of the Challenge because it is a group program and everyone has different needs. 

Our nutrition approach is grounded in five key pillars that support performance, recovery, and long-term health:

  • Protein
  • Hydration
  • Gut Health
  • Sleep
  • Recovery

Focusing on just one or two pillars of health is like building on an incomplete foundation. Progress may happen, but it won’t last. That’s why we take a full-spectrum approach to nutrition and health, using these key areas to help you fuel, support, and repair your body for sustainable results.

  • Daily check-ins are the core of Accountability.
  • For the ones, who HAVE opted for nutrition tracking, you will track and report six key metricstraining, protein, hydration, gut, sleep, and recovery – we will share the Summary Template with you on your Group
  • For those who have NOT opted for nutrition tracking, you will only need to report whether you’ve completed your workout for the day
  • Coaches will guide you and be active in your groups
  • These summaries will be moderated by the SOHFIT Coaches giving feedback where required and motivation
  • Those who have not reported, will be sent a reminder the next day
  • Your consistency is your responsibility—our job is to support you with clear expectations and expert feedback
  • Weights (At least 2 sets of dumbbells, kettlebells etc)
  • Foam Roll
  • Workout mat
  • Bench/Sturdy Chair
  • Skipping rope (if you can skip)

Tip: You need a range of weights (dumbbells and kettlebells) for this program for your upper and lower body movements so that you can be properly challenged. If you are an absolute beginner, we recommend keeping weights ranging from at least 1.5/2.5 kg pairs upto 7.5 kg or more. For people with access to a gym, you will be well covered. We highly recommend that people who have been training consistently for 2 years or more have wide variety of weights to challenge themselves.

The Challenge is all about kick-starting a new, healthier lifestyle. We hope that you’ll leave the Challenge feeling confident that you have changed your habits for the better and can sustain them into the future. That said, we have a lot of people who come back for more Challenges or work with us one-on-one in our Online Coaching Programs. We will be assisting you with your Next Steps to assist you in this journey.

Over the past 7 years, the response to the Challenge has been pretty overwhelming and amazing – we started out hoping to touch a few lives, but never expected to reach over thousands in such a meaningful way and so quickly. People seem to love the format – we keep it simple and the aim is to develop good habits that can be sustained in the long-term.

Yes, please email hq@sohfit.com OR CLICK HERE for all details. Spots are limited.

Everyone!
Yes, it’s suitable for all levels of fitness and wherever you are in the world. Designed by Sohrab and his team of expert coaches at SOHFIT.  This program will challenge you, level up your fitness and make you stronger if you have been training for a while. But, if you’re new to fitness or a beginner, the workouts will help you get started and learn movement.

  • The SOHFIT 40 Day Challenge will focus on making you stronger, and fitter, improving your cardiovascular fitness, and help you move better
  • Different workouts basis your training experience
  • Monday to Friday will be your Training Days, including your Cardio/Run Days. Saturday is your Active Recovery/Mobility Day. Sunday is your Rest Day
  • Workouts are shared in advance with Demo videos
  • Option to send videos and get form feedback from the Coaches
  • Bodyweight Options will be available on request. Please do let us know 24 hours in advance in case you need them
  • The SOHFIT APP is one place where you will have access to your complete Training Program. You will receive your workouts a week in advance and can do it at your convenience with videos. Workouts will be available on the SOHFIT App on the Sunday of a new week. Every exercise name is a clickable link, linked to the demo video. For instance, the workouts for the entire week of August 18th will be available on the SOHFIT App on Sunday, August 17th.
  • ZOOM LIVE Sessions – You can work with our senior coaches online on Zoom Lives, who will guide you and check your form. There will be separate LIVE Sessions for both levels of fitness (Beginner and Intermediate/Advance)
    • Beginner (Training for less than 2 years): 7 AM & 7 PM IST
    • Intermediate/Advance (Training for 2 years and more): 8:05 AM & 7 PM IST
  • You may also do the workout following the Recording of the Morning Zoom LIVE Session which will be shared with you and uploaded on the SOHFIT App
  • You will have 1 Week of access to all your Workouts on the SOHFIT App after the Challenge ends. This allows you to catch up on any sessions you may have missed

We do not believe in a one-size-fits-all approach to nutrition, so we do not provide meal plans as part of the Challenge because it is a group program and everyone has different needs. 

Our nutrition approach is grounded in five key pillars that support performance, recovery, and long-term health:

  • Protein
  • Hydration
  • Gut Health
  • Sleep
  • Recovery

Focusing on just one or two pillars of health is like building on an incomplete foundation. Progress may happen, but it won’t last. That’s why we take a full-spectrum approach to nutrition and health, using these key areas to help you fuel, support, and repair your body for sustainable results.

  • Weights (At least 2 sets of dumbbells, kettlebells etc)
  • Foam Roll
  • Workout mat
  • Bench/Sturdy Chair
  • Skipping rope (if you can skip)

Tip: You need a range of weights (dumbbells and kettlebells) for this program for your upper and lower body movements so that you can be properly challenged. If you are an absolute beginner, we recommend keeping weights ranging from at least 1.5/2.5 kg pairs upto 7.5 kg or more. For people with access to a gym, you will be well covered. We highly recommend that people who have been training consistently for 2 years or more have wide variety of weights to challenge themselves.

  • Daily check-ins are the core of Accountability.
  • For the ones, who HAVE opted for nutrition tracking, you will track and report six key metricstraining, protein, hydration, gut, sleep, and recovery – we will share the Summary Template with you on your Group
  • For those who have NOT opted for nutrition tracking, you will only need to report whether you’ve completed your workout for the day
  • Coaches will guide you and be active in your groups
  • These summaries will be moderated by the SOHFIT Coaches giving feedback where required and motivation
  • Those who have not reported, will be sent a reminder the next day
  • Your consistency is your responsibility—our job is to support you with clear expectations and expert feedback

Improved fitness from where you started, form better habits and changes to lifestyle and mindset, if you commit to these 40 days to start with!

Yes, please email hq@sohfit.com OR CLICK HERE for all details. Spots are limited.

Join alia and others in their favourite fitness challenge

WHAT OUR CLIENTS SAY

FAQ’S

FAQ’S

Weight selection is extremely subjective but crucial at the same time.
One person’s ‘heavy’ may be another person’s ‘light’. You need to pick a weight that is comfortable for you so you don’t mess up your form but is also challenging at the same time. It’s always good to do a couple of test reps and keep all your weights ready before you commence your workout.
As a rough guide, if you are an absolute beginner, we recommend keeping weights ranging from at least 1.5/2.5 kg pairs upto 7.5 kg or more. For people with access to a gym, you will be well covered. We highly recommend that people who have been training consistently for 2 years or more have wide variety of weights to challenge themselves.

Our expert group of Coaches will be with you every step of the way to correct your form and help you do a given exercise the right way. We encourage you to join the ZOOM LIVE sessions to make sure that you are training the right way. We also urge you to send your videos and get form feedback from our Coaches. Joining the LIVE sessions will be quite helpful in this case.

The workouts should not take more than 60 minutes including your mobility and warm up

PCOD/PCOS is something that is, of course, best managed in consultation with your doctor. However, general medical advice for those experiencing PCOD/PCOS is that eating healthily and ensuring an active lifestyle are crucial factors in combatting the condition. So in that sense, the Challenge is very suitable for women with PCOD/PCOS, without requiring any specific modifications. We have had dozens of women with PCOD/PCOS participate. We also do not prescribe a specific diet, so you are free to work within our Nutritional Guidelines to eat in a way that best suits you.

It depends on the nature of the injury or medical condition. We recommend you first speak to your physio or doctor and ask them whether a high-intensity program would be suitable for you. With their advice in hand, if you’re still not sure please contact us at 40daychallenge@sohfit.com

Yes, we will have an orthopedic physiotherapist on board to assist you in case of any injuries, discomfort, or pain.

Please speak to your doctor and obtain written permission from them to participate in a high-impact program. If you require an exercise program to be tailored to you, then the Challenge may not be the best option (for this, we have the Personalised Fitness Plans, under which we have a specialized Prenatal program that we would strongly suggest pregnant women opt for). In terms of nutrition, we don’t enforce any specific diet plan, so it will be possible for you to eat as per your doctor’s guidelines and not worry about calorie restrictions or the like. The Challenge is all about eating wholesome, nutritious food in quantities that are suitable for you and your stage of life. If your doctor has asked you to eat anything specific that falls outside the Do’s and Don’ts guidelines (which you receive upon signing up), we are happy to make an exception for you. If you would like to discuss further after speaking to your doctor, please contact us at 40daychallenge@sohfit.com

To get better than you were, form better habits and change your mindset, that you can do it! The whole idea of the Challenge is that you would be able to sustain this lifestyle long after the 40 days are done, so we will prepare you for that in due course.

Given the nature of the program, we would like you to just focus on the workouts given. If you give each workout your best effort, you will not need to do anything over and above the workouts.

If you can’t workout due to a flight, that’s ok, but we will encourage you to stick to the Challenge as best you can for all 40 days. You will have 1 Week of access to all your Workouts on the SOHFIT App after the Challenge ends. This allows you to catch up on any sessions you may have missed

We regularly have people from all over the world on our Challenges, from New Zealand to the West Coast! We send you the workouts the day before, so you can do them the next day in your own time. Where possible, we also try to group you with people in similar timezones.

The focus of the Challenge is to become fitter, faster and stronger. We believe that focusing on fitness goals is far more productive than focusing on a number on the scale. If you eat clean and push hard on the workouts, then you may see a reduction in inches, but that is not the focus of the Challenge.

We would prefer you don’t because calorie counting can lead to an unhealthy relationship with food that doesn’t necessarily consider other important aspects of nutrition. It’s a tool that can have its place but the balance is complex and best left to the experts. We suggest you focus on choosing nutritious foods as per the principles outlined, and develop and maintain a healthy relationship with food.

Absolutely. We allow all beans/lentils and vegetables (except  potato), all millets (nachni, ragi, bajra etc), as well as jowar,  oats and quinoa. A little ghee is also fine, as is curd and paneer.

A lot of people have lifestyles that necessitate eating out, so the Challenge is designed in a way that makes this possible – all we ask is that you stick to the Do’s and Don’ts. The trick to eating out is simply to know what to avoid (the Don’ts list), and then to  ensure that you’re getting the best possible nutrition under the circumstances (the Do’s list). This is also the sort of thing that our coaches will be able to help you with in much greater detail on the WhatsApp groups.

Yes, you can. Whether you are a beginner or a seasoned fitness enthusiast, this Challenge is structured for all levels of fitness.

Yes, we do. Deferral is only allowed in cases of illness or physical injury. To request a deferral, please email 40daychallenge@sohfit.com, and it will be reviewed based on management’s decision. You can utilize the deferral amount from the Challenge within 3 months.

HOW CAN WE HELP YOU?

For all enquiries, please use the details below or simply fill in the contact form and we’ll get back to you within 48 hours.

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